Taking Taylor St Baristas from well-loved local café to international coffee brand.
Creative Lead and Head of Brand
Taylor St was one of London’s first coffeehouses, breaking ground in everything from café design through to guest experience, operating technology, product development, and its barista training academy.
With an international partnership with Sodexo and an exciting new retail product in development, I was brought on as head of brand and creative. I helped implement brand standards for scaling as well as content for an exciting new learning management system. This included roling out their best-in-class training as they prepared to bring quality coffee to more people around the world.
From a creative standpoint at Taylor St, I oversaw website design, in-store projects, packaging, training materials, and art direction. I also worked cross-functionally with the roastery, founders as well as training and development teams in creating brand and operating guidelines.
Brand guidelines and Standard Operating Procedures Manual
After a brand-audit of all Taylor St marketing and cafés, a 128 page digital manual was created that outlined the brand, how to use it, and how to implement it in a store environment. This document, created with the Head of Coffee, Head of People, and other senior functions within the business, acted as the bible of how to open and operate a Taylor St café - covering everything from logos to store-layout to health and safety.
Taylor St Delivered: Coffee Subscriptions
Taylor St Delivered Website
Update to Taylor St Coffee subscription website in line with new brand, including (but not limited to) buttons, iconography, photography colours and sliders. (View the full site redesign here)
Taylor St Packaging
Bag labels and subscription box were updated to reflect our new brand. An important consideration with labels was the need to print on them at the roastery, and the information on packs changed frequently subject to what beans in the bags.
Digital Barista Academy
15 instructional videos, supported by an app and in-class training were created for the Taylor St Digital Barista training academy.
Designed to be easy to watch on a mobile phone —short and educational—these videos were part of the 40-hour training programme the Taylor St and Chapter & Verse baristas underwent before serving any customers.
Shop menus, app update, in-store pricing, loyalty cards, brew-guides and new cup design (top of page) all took sustainability, practicality and limitations into account when being designed.
